We've Moved! Stop by our new 10,000 + Sq. Ft. facility at 2212 Camplain Rd. in Hillsborough, New Jersey. You can get a free demonstration on the products we carry or you can pick up your new equipment. You can also purchase repair parts from our large inventory of factory and aftermarket replacement parts.  You can also access a wide variety of product manuals on past and present models. Our Warehouse is open Monday thru Friday from 6:30am - 4:30pm

First Choice Equipment is a Value-Added distributor carrying all types of automotive equipment for your service facility. Not only do we sell many different quality manufactured lines of automotive equipment, but we also provide unmatched service and support. We are able to repair your equipment before most of our competitors call you back! Check out our Products and Service pages for a detailed list of our capabilities and achievements. For more contact information and to contact us by phone, fax, or email, click on our contact us page link.
1-888-8FC-LIFT (832-5438)


First Choice is an Authorized Distributor for many different manufacturers and product lines including:
  • Rotary Lift
  • Graco Lubrication
  • Ingersoll-Rand
  • Legris-TransAir
  • Shure Manufacturing Corporation
  • Equipto
  • Harvey Industries
  • American Forge & Foundry
  • RTI
  • And many more...


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NEWS:
Rotary Lift debut's the "Y" Lift
Click Here for the "Y Lift" Product Page

Rotary Lift has unveiled the Y-Lift, it may look like a traditional parrellelogram lift, but dont be fooled, it raises up and lowers down vertically. This lift is the first in a series of new vehicle lifts with faster speed designed to help improve technician productivity and increase shop productivity. Discover why lift is such a beneficial lift for alignment and other applications." Include the picture of the Y lift on this box link.
Rotary Lift Launches "Inspect to Protect" Program
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Leading vehicle lift manufacturer Rotary Lift introduces Inspect to Protect™, the industry’s first nationwide lift inspection program. A vehicle lift inspection - performed by a Rotary-trained inspection specialist - can tell you what's right, and what needs attention now.The ANSI national standard is now covering vehicle lift operation, maintenance and inspection, ANSI/ALI ALOIM (current edition) and a growing number of state codes and regulations require that all vehicle lifts be inspected by qualified lift inspectors at least annually.
Graco Lubrication Introduces their all new line of LD and HD Hose Reels
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Graco Inc., a manufacturer of fluid handling equipment, introduces two new lines of light and heavy duty hose reels, meeting the demands of small maintenance shops, industrial, dealership and heavy equipment service facilities. Compact and durable, these reels add to