Trust the "First Name" in Auto Equipment and Lifts:
FIRST CHOICE AUTOMOTIVE EQUIPMENT INC.

From single bay shops to 75 bay full service centers, First Choice does it all. Headquartered in New Jersey, we provide a complete line of the best automotive equipment for a wide variety of businesses: from Audi to Volkswagen, from workbenches to wireless lubrication systems, from auto lifts to air compressors, and everything in between. First Choice Automotive Equipment handles all of its own equipment and lift installations, relocations, service work, and inspections with our own factory authorized and trained crew of professionals. This provides turnkey operation capabilities and maximizes our clients’ productivity, profitability and overall satisfaction.

Since 1997, First Choice has been making powerful strides in the automotive service industry with our sales and service missions. “The Choice Alignment” mission states, “First Choice will continually strive to align our Choice Vendors with our Choice Customers.” Matching the right product to the right customer not only creates healthy, long-term business relationships, but it also maximizes our clients’ productivity and efficiency. To achieve these goals, we only use the best products and the most respected brand names in the automotive service industry: Rotary Lift, Hunter Engineering Company, Graco Lubrication, Harvey Exhaust, Legris Trans Air, Ingersoll Rand, Fleet America, Containment Solutions, Patriot Lifts and Shure Manufacturing Company, to name a few. These high quality and reliable products enable First Choice to deliver a strong and satisfying product line to our customers. These efforts, though, would be insignificant without the support of service.

Matching sales with excellent service is a core value for First Choice. We firmly believe in having an in-house service department to deliver quality and flexibility that is second to none. “If you want it done right, do it yourself,” and that is exactly what we do. If you are in need of quality products in the company of quality service, then give First Choice Automotive Equipment a call today!

Nicholas V. Contey—President

With over 30 years experience, Nick knows first hand what it takes to become successful in the automotive equipment industry. Throughout his career, Nick has recognized important ideas and has worked to implement them at First Choice. Vital concepts such as customer service and satisfaction, repeat business, The Choice Alignment, and an internal auto service department, have separated First Choice Automotive Equipment from the competition.

In the mid-1970’s, Nick started his career as a mechanic and supervisor for a 10 bay service garage. After gaining experience in the field and working for that company for about 5 years, Nick moved on to a popular automotive parts business, starting there as a counterman. During the ensuing 14 years, Nick gained a great deal of hands-on experience in the equipment industry, including comprehensive sales, marketing, and management skills. Nick also accelerated himself through the business, eventually becoming a partner for the three-store operation. Nick saw more opportunity in the trade and wanted to make his own impact on the automotive equipment industry. So in 1997, he started First Choice Automotive Equipment. While adhering to its high values, the ever-expanding company has been consistently delivering quality products and important techniques to its customers and the automotive service industry.

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