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From single bay shops to full scale service facilities, First Choice does it all. Headquartered in New Jersey, we provide a complete line of the best automotive equipment for a wide variety of businesses located in New York, New Jersey, and Pennsylvania. First Choice Automotive Equipment handles all of its own equipment sales, installations, relocations, service work, and inspections with our own factory authorized and trained crew of professionals. This provides turnkey operation capabilities and maximizes our clients’ productivity, profitability and overall satisfaction.
Since 1996, First Choice has been making powerful strides in the automotive service industry with our sales and service missions. "The Choice Alignment" mission states, "First Choice will continually strive to align our Choice Vendors with our Choice Customers." Matching the right product to the right customer not only creates healthy, long-term business relationships, but it also maximizes our clients' productivity and efficiency. To achieve these goals, we only use the best products and the most respected brand names in the automotive service industry. These high quality and reliable products enable First Choice to deliver a strong and satisfying product line to our customers. These efforts, though, would be insignificant without the support of service.
Matching sales with excellent service is a core value for First Choice. We firmly believe in having an in-house service department to deliver quality and flexibility that is second to none. "If you want it done right, do it yourself," and that is exactly what we do. If you are in need of quality products in the company of quality service, then give First Choice Automotive Equipment a call today!
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Nick Contey
President |
Bio: With over 30 years experience, Nick knows first hand what it takes to become successful in the automotive equipment industry. Throughout his career, Nick has recognized important ideas and has worked to implement them at First Choice. Vital concepts such as customer service and satisfaction, repeat business, The Choice Alignment, and an internal service department, have separated First Choice Automotive Equipment from the competition.
In the mid-1970's, Nick started his career as a mechanic for a 10 bay service garage. After gaining experience in the field and working for that company for about 5 years, Nick moved on to a popular automotive parts business, starting there as a counterman. During the ensuing 14 years, Nick gained a great deal of hands-on experience in the equipment industry, including comprehensive sales, marketing, and management skills. Nick also accelerated himself through the business, eventually becoming a partner for the three-store operation. Nick saw more opportunity in the trade and wanted to make his own impact on the automotive equipment industry. So in 1996, he started First Choice Equipment. While adhering to its high values, the ever-expanding company has been consistently delivering quality products and important techniques to its customers and the automotive service industry.
Message to our customers:
"Our goal is to meet and exceed all expectations that our customers have. We need to be as knowledgeable as possible to provide our customers with all of the necessary information they need to make their equipment decisions. We are uniquely positioned in the market place to best serve our customers. We are the direct link between the customer and the manufacturer. This relationship keeps our customers needs first throughout the lifespan of their shop equipment. We are constantly seeking the finest equipment available so that we can continually keep our customer updated with the latest technology, allowing them to be on the cutting edge in the industry."
– Nick Contey
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John Hagan
Sales Manager |
Bio: Having operated his own automotive businesses for many years, John fully understands our customer's needs. His "customer first" attitude is what is missing from most other suppliers in our industry. With 30 years experience in the automotive industry, he is well aware of our customer’s needs and has always strived to satisfy those needs in a true professional manner. John is a leading force in First Choice Equipment's commitment to customer satisfaction, loyalty and excellence.
Message to our customers:
"Our mission is to provide the most reliable, diverse, and best backed equipment available to our entire customer base. Each customer has a specific need for their shop, and we at First Choice thrive on providing the right equipment to satisfy those needs. Our knowledgeable staff helps to reach that goal by keeping aware of the latest and greatest products that we can offer. We want our customers to be able to make an educated choice for their shop's needs. We hope their choice is First Choice!"
– John Hagan
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Barry Cowell
Service Manager |
Bio: With over 15 years in the Automotive field and 10 more in the Service Industry, Our Service Director Barry Cowell recognizes the customer's needs and has the know how to get the job done. Quick response, professional service and satisfied customers are the goals of our Service Dept. Head every day.
Constantly looking for new ways to help our customers be more profitable by keeping their valuable equipment up and running, Barry is always accessible to the customer. No job is too big or too small and he is truly concerned with your success.
Message to our customers:
"Everyone of our customers is in the service business, so we have to be able to provide them with what they provide their customers…..SERVICE! We pride ourselves on doing just that. Equipment "down-time" costs are enormous, and our job is to get them back "up" and running as quickly and efficiently as possible.
When First Choice installs a piece of new equipment, we want our customers to be confident that the job is done safely and properly, the first time!"
– Barry Cowell
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Janie Wagner
Account Manager |
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First Choice is an Authorized Distributor for many different manufacturers and product lines including:
- Rotary Lift
- Graco Lubrication
- Ingersoll-Rand
- Legris-TransAir
- Shure Manufacturing Corporation
- Equipto
- Harvey Industries
- American Forge & Foundry
- RTI
- And many more...
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